According to Bourdieu, societies create a 'fit' between the habitus, namely action predispositions, and social structure (Bourdieu 2005). First, I adopt Bourdieu's analytic strategy for analyzing habitus and social structures (Yair 2009). However, it is just as effective in other areas of American life because American political culture creates a receptive suspicious habitus.ģTo understand this habitus and the effectiveness of the conspiracist strategy that manipulates it I follow two theoretical schools. Their strategy is effective for selling alternative medicines. They expose how entrepreneurs manipulate fears of secretive Governmental conspiracies to increase sales and promote alternative worldviews about health and sickness. Commercials for alternative cures represent this well.
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Despite its delimited niche, it exposes a general two-step "conspiracist strategy": First raise fear, then promise salvation. Sociologists have added that modern America is awash with fear cultural analysts have traced the effects of those conspiratorial fears in all manners of life and psychologists have further clarified which individuals and groups are especially prone to hold conspiratorial beliefs.ĢThis paper supplements those prior contributions by studying commercials for alternative medical cures. They also suggested that colonial leaders set those suspicious habitual tendencies on track even before Independence. Historians have typified a "paranoid style" in American politics (Hofstadter 2008). Scholars have indeed pointed that conspiracy theories have a strong grip on the American mind. Buy one, get one free!ġThis, in a nutshell, is the 'conspiracist strategy.' It is effective, popular, and typically American. Fight back for your happiness and health. You must fight back for your constitutional rights of liberty. They b (.)Īre you aware the Government wants you sick? Did you know that officials hold cheap and natural cures for cancer in secret? Have you realized the CIA used viruses for preserving White supremacy? How many doctors would Big Pharma 1 murder until you realize they are only interested in your money? Have you heard about advocates for alternative solutions for illness? Did you know that those people and organizations risk their life for you? Well, it is about time.
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#Dr. allan spreen scam professional
While doing so they employ a series of means to seem professional yet persecuted scientific though in clandestine.
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They first raise fears of government collusion with 'Big Pharma.' They then call citizens-cum-patients to protect their liberties from hidden machinations by buying 'hidden' or 'censured' cures. It shows that publishers of such commercials often use a "conspiracist strategy" in two interrelated steps. The present paper adds to those studies by providing a cultural interpretation of commercials for alternative cures. Hofstadter's classic essay "The Paranoid Style in American Politics" opened a floodgate of analyses of fear and conspiracy theories in American culture.